Hamara Bajaj

This is more of my thoughts than a proper blog... Not very well thought of.. just something i wrote to pass my time

Recently Bajaj was on top of many marketing blogs... which reminded me of this age-old ad..



Where as, few months ago, Bajaj came up with this one..



This is a very significant shift over the years in the marketing strategy of Bajaj, and it can be traced step by step.. Pulsar has over 50% market share in premium segment, and Discover has 20% in the 100-125 cc segment, eventhough priced slightly higher than splendor..

Over last few years, Pulsar has been the icon of Bajaj auto. So much that the hits on "Pulsar" on google exceeded that of "Bajaj Pulsar". Thus Bajaj had decided to drop the name "Bajaj" from Pulsar (some 6 months back) and is due to do the same for Discover shortly... Other two-wheelers will have the "Bajaj" label though...

M not a genius enough to comment on that... Analysis of this step can only be done in hindsight.. But I cant help but feel that this is done to save the most selling product Bajaj has produced

With Mahindra entering last year in this market, it is becoming imperative for Bajaj to safeguard its stronghold in three-wheeler market. Recent years have seen extensive usage of auto-rickshaws... We can always expect other giants like Tata or Hero Honda to enter this market, but maybe under different name...

Maybe Bajaj will go back to its traditional branding.... That still remains to be seen..